DIMENSIONS OF CSR IN ONLINE COMMUNICATION OF PHARMACEUTICAL COMPANIES: A COMPARATIVE STUDY
Džupina, M., Džupinova, Z. (2019). Dimensions of CSRE in Online Communication of Pharmaceutical Companies: A Comparative Study. International Journal of Entrepreneurial Knowledge, 6(2), 41-52. doi:10.12345-0009
The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effective communication tools, which can used to increase positive corporate image. The present study is a part of a larger research that we conducted in the segment of pharmaceutical industry. We used information about companies available on their websites as a research material. We reviewed their availability on websites, but we also reviewed the content on which companies usually focus in terms of social engagement. Our research was supposed to prove that there are considerable differences among companies in our sample. We analyzed (qualitative content analysis) collected data (basic corporate documents like mission, vision and corporate values) using statistical procedures. These documents are crucial to corporate strategies, and often deal with responsibility issues which are then transformed into business strategies, tactics and programs. According to the nature of the research the generalization of the information provided is relatively limited.
International Journal of Entrepreneurial Knowledge (ISSN 2336-2960) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- University College of Business in Prague, Czech Republic
- University of Entrepreneurship and Law, Prague, Czech Republic
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
No part of this journal may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage retrieval system, without permission from authors.
Copyright belongs to the Center for International Scientific Research of VŠO and VŠPP. All rights reserved.
The publisher provides free access policy to the International Journal of Entrepreneurial Knowledge.