BUILDING OF ENTREPRENEURIAL ETHOS THROUGH MISSION STATEMENTS: THE DIFFERENCE IN APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES IN THE CZECH REPUBLIC

Authors

  • Karel PERNICA University of Economics, Prague, Faculty of Business administration
  • Ladislav TYLL University of Economics, Prague, Faculty of Business administration

DOI:

https://doi.org/10.37335/ijek.v6i1.68

Keywords:

Content analysis, Ethos, Mission, Mission statement components

Abstract

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).

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Published

2018-06-30

How to Cite

PERNICA, K., & TYLL, L. . (2018). BUILDING OF ENTREPRENEURIAL ETHOS THROUGH MISSION STATEMENTS: THE DIFFERENCE IN APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES IN THE CZECH REPUBLIC. International Journal of Entrepreneurial Knowledge, 6(1). https://doi.org/10.37335/ijek.v6i1.68

Issue

Vol. 6 No. 1 (2018): International Journal of Entrepreneurial Knowledge

Section

Research

License

International Journal of Entrepreneurial Knowledge (ISSN 2336-2960) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

  • University College of Business in Prague, Czech Republic
  • University of Entrepreneurship and Law, Prague, Czech Republic
  • School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
  • Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
IJEK is an Open Access journal and does not charge readers or their institutions for access. 
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