STRATEGIC PLANNING OF THE RECREATIONAL AND TOURISM INDUSTRY DEVELOPMENT: THE UKRAINIAN EVIDENCE

Reference: Shpak, N., Bondarenko, Yu., Sroka, W., Kulyniak, I., Tsymbalista, N., & Prosovych, O. (2022). Strategic planning of the recreational and tourist industry development: the Ukrainian evidence. International Journal of Entrepreneurial Knowledge, 10(1), 100-122. doi: 10.37335/ijek.v10i1.158

Authors

DOI:

https://doi.org/10.37335/ijek.v10i1.158

Keywords:

recreational sphere, tourist industry, investment support, recreational potential, strategy

Abstract

The purpose of the study is to analyse the impact of the investment component on the development of the Recreational and Tourist Industry (RTI), and to perform a comprehensive analysis in order to elaborate a strategic development plan for the sector. Using the matrix method of research and mathematical method of rating, the general strategic direction of development of the recreational and tourism sphere of each region of Ukraine was estimated and chosen. We have developed a matrix "Recreational potential – RTI investment support", which consists of six quadrants and characterizes the long-term attractiveness of the recreational and tourist sphere and its investment level in the market of recreation, entertainment, and sports. The level of income per capita and the level of investment in collective accommodation facilities were investigated. This allowed to determine: (1) which regions need investments for the development of the recreational and tourist sphere as one of the priority areas; (2) which regions already have a sufficient level of cash flow in the recreational sphere, and finally,  (3) which regions need careful analysis with the following elaboration of an alternative direction for recreation development in these regions. Based on two indicators, i.e. investment level and recreational potential, a matrix consisting of 6 quadrants was constructed. All regions of Ukraine were classified in this matrix. The results of the study will have implications for the industry, allowing authorities of different levels to formulate a rational policy for the development of the tourism industry.

Author Biographies

Nestor Shpak, Lviv Polytechnic National University, Department of Management and International Business, Lviv, Ukraine

His scientific activities are focused on the circular economy, innovation, marketing, industry 4.0, intellectualization, and digitalization.

Yuliya Bondarenko, Lviv Polytechnic National University, Department of Management of Organizations, Lviv, Ukraine

Her scientific activities are focused on recreation management, tourism, and investment development of regions.

Włodzimierz Sroka, Faculty of Applied Sciences, WSB University, Department of Management, Dąbrowa Górnicza, Poland School of Management Sciences, North‐West University, Potchefstroom, South Africa

His scientific activities are focused on strategic alliances,  network organisations, tourism, strategy, restructuring of the companies, CSR  and business ethics, marketing and customer behaviour, public management, as well as innovations and entrepreneurship.

Ihor Kulyniak, Lviv Polytechnic National University, Department of Management of Organizations, Lviv, Ukraine

His scientific activities are focused on tourism, investment and innovation management, financial and economic security, risk management, and marketing management.

Nataliia Tsymbalista, Eleks Holding, Lviv, Ukraine

Her scientific activities focus on rural areas' development, agricultural cooperation, and investment support of rural areas.

Olha Prosovych, Lviv Polytechnic National University, Department of Management of Organizations, Lviv, Ukraine

Her scientific activities are focused on strategic management, strategic planning, banking management, and innovation management.

Downloads

Published

2022-06-30