THE ROLE OF ENTREPRENEURIAL ATTITUDE AND OPPORTUNITY RECOGNITION ON ENTREPRENEURIAL INTENTION OF UNIVERSITY STUDENTS

Reference: Ledi, K. K., Ameza-Xemalordzo, E., Owusu, J. (2022). The Role of Entrepreneurial Attitude and Opportunity Recognition on Entrepreneurial Intention of University Students. International Journal of Entrepreneurial Knowledge, 10(2), 54-67. doi: 10.37335/ijek.v10i2.155

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DOI:

https://doi.org/10.37335/ijek.v10i2.155

Abstract

The study investigates the mediating role of entrepreneurial opportunity recognition on the relationship between entrepreneurial attitude and entrepreneurial intention among university students in Ghana. A structured questionnaire was administered to 500 university students in Ghana, and the data collected was analyzed using Amos. Structural equation modeling (SEM) was used to assess the hypothesized paths. The result indicated that entrepreneurial attitude had a substantial positive impact on both entrepreneurial intention and opportunity recognition among university students in Ghana. The result further indicated that entrepreneurial opportunity recognition positively affected university students' entrepreneurial intention. The study further illuminated that entrepreneurial opportunity recognition mediated the relationship between entrepreneurial attitude and entrepreneurial intention. This implies that an entrepreneurial attitude increases the chances of opportunity recognition and self-employment propensity in Ghana. The study suggests that students should cultivate an entrepreneurial mindset and develop a healthy attitude toward entrepreneurship, enhancing the chances of identifying and pursuing business opportunities.  The study contributes to the literature by focusing on and highlighting innate attributes that can possibly contribute to self-employment propensity.

Author Biographies

Klenam Korbla Ledi, Kwame Nkrumah University of Science Technology, Kumasi, Ghana

Department of Marketing and Corporate Strategy, KNUST Business School,  Kwame Nkrumah University of Science Technology, Business School, Kumasi, Ghana, www.knust.edu.gh.

Klenam K. Ledi is a research assistant at KNUST business school. His main research fields are marketing, sustainability performance, entrepreneurship, corporate governance, corporate social responsibility, workplace spirituality, innovation, and business strategy.

Enya Ameza-Xemalordzo, Kwame Nkrumah University of Science Technology, Kumasi, Ghana

Department of Marketing and Corporate Strategy, KNUST Business School,  Kwame Nkrumah University of Science Technology, Business School, Kumasi, Ghana, www.knust.edu.gh.

Enya Ameza – Xemalordzo is a lecturer at KNUST business school. His main research fields are corporate governance, corporate social responsibility, marketing, and entrepreneurship.

Joseph Owusu, Kwame Nkrumah University of Science Technology, Kumasi, Ghana

Department of Marketing and Corporate Strategy, KNUST Business School,  Kwame Nkrumah University of Science Technology, Business School, Kumasi, Ghana, www.knust.edu.gh. Joseph Owusu is a lecturer at KNUST business school. His main research fields are entrepreneurship orientation, entrepreneur finance, innovation, job embeddedness, and marketing.

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Published

2022-12-22