SUSTAINABLE PERFORMANCE OF PLAYERS IN THE GLOBAL AVIATION INDUSTRY IN THE LIGHT OF MULTI-FACTOR ANALYSIS OF ONLINE REPUTATION

Reference: Nastisin, L., Gavurova, B., Bacik, R., Svetozarovova, N. & Fedorko, R. (2021). Sustainable performance of players in the global aviation industry in the light of multi-factor analysis of online reputation. International Journal of Entrepreneurial Knowledge, 9(1), 1-9. doi: 10.37335/ijek.v9i1.130

Authors

DOI:

https://doi.org/10.37335/ijek.v9i1.130

Keywords:

Online reputation, Aviation industry, Sustainable performance, Multi-factor analysis

Abstract

The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the largest share in the aviation market that were selected on the basis of one of the most widely-used measures of airline size - passenger-kilometer (RPKs) as presented by the International Air Transport Association. The aim is to point out online reputation tools and present ways to improve the performance and competitiveness of analyzed subjects by managing several digital metrics that create this reputation. For this purpose, was applied a modified multi-factor analysis of the overall online reputation sentiment. The research results provide business units with reasonable evidence to proactively implement and invest in reputation management approach because such approach should have a positive impact on their sustainable performance dimensions and further enhance strategic competitiveness.

Author Biographies

Ludovit Nastisin, Faculty of Management, University of Prešov, Prešov, Slovakia

Affiliation: Department of Marketing and International Trade, Faculty of Management, University of Prešov, Konštantínova 16, Prešov, Slovakia, https://www.unipo.sk/fakulta-manazmentu

Email: ludovit.nastisin@unipo.sk

Ing. Ľudovít Nastišin, PhD. in his research work, he focused primarily on cocial media marketing, online reputation, brand management, and marketing management.

Beata Gavurova, Technical University of Kosice

Affiliation: Faculty of Mining, Ecology, Process Control and Geotechnologies,

Technical University of Košice, Letná 9, 042 00 Slovakia, https://uzz.fberg.tuke.sk/oddelenie-manazerstva-zemskych-zdrojov-omzz/

Email: beata.gavurova@tuke.sk

Prof. Beáta Gavurová, PhD. MBA in her research work she has focused primarily on health policy, efficiency measurement and digitalization of health care processes.

Radovan Bacik, University of Prešov, Faculty of Management, Prešov, Slovakia

Affiliation: Department of Marketing and International Trade, Faculty of Management, University of Prešov, Konštantínova 16, Prešov, Slovakia, https://www.unipo.sk/fakulta-manazmentu

Email: radovan.bacik@unipo.sk

Doc. PhDr. Radovan Bačík, PhD., MBA, LL.M. in his research work he has focused primarily on e-business, e-commerce, online reputation and social marketing.

Nella Svetozarovova, University of Prešov, Faculty of Management, Prešov, Slovakia

Affiliation: Department of Management, Faculty of Management, University of Prešov, Konštantínova 16, Prešov, Slovakia, https://www.unipo.sk/fakulta-manazmentu

Email: nella.svetozarovova@unipo.sk

Mgr. Nella Svetozarovová, PhD. in her research work she has focused primarily on management, performance, efficiency, marketing management and human resources.

Richard Fedorko, University of Prešov, Faculty of Management, Prešov, Slovakia

Affiliation: Department of Marketing and International Trade, Faculty of Management, University of Prešov, Konštantínova 16, Prešov, Slovakia, https://www.unipo.sk/fakulta-manazmentu

Email: richard.fedorko@unipo.sk

Doc. Mgr. Richard Fedorko, PhD. in his research work he has focused primarily on marketing communication, e-business, e-marketing, branding and social media marketing.

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Published

2021-06-30