Odei Addo, Jacob, and Solomon Abekah Keelson. “MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION”. International Journal of Entrepreneurial Knowledge 11, no. 2 (December 29, 2023): 109–126. Accessed February 23, 2024. https://ijek.org/index.php/IJEK/article/view/206.