EWUR, G. D.; GOVENDER, J. P.; AMOAH, J. INVESTIGATING THE DETERMINANTS OF BRAND EQUITY AND THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOUR IN EMERGING MARKETS. International Journal of Entrepreneurial Knowledge, [S. l.], v. 13, n. 2, p. 1–19, 2025. DOI: 10.37335/ijek.v13i2.323. Disponível em: https://ijek.org/index.php/IJEK/article/view/323. Acesso em: 16 jan. 2026.