ODEI ADDO, J.; KEELSON, S. A. . MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION. International Journal of Entrepreneurial Knowledge, [S. l.], v. 11, n. 2, p. 109–126, 2023. DOI: 10.37335/ijek.v11i2.206. Disponível em: https://ijek.org/index.php/IJEK/article/view/206. Acesso em: 24 feb. 2024.